Google Ads management
Maximize Online Reach with Google Ads Service
Google Ads drive targeted traffic to your website, increasing visibility and potential sales. They offer precise audience targeting, ensuring your ads reach the right people at the right time. Additionally, Google Ads provide measurable results, allowing you to track ROI and optimize campaigns effectively.
- Increase visibility to target audience
- Drive high-quality traffic to your site
- Optimize ad spend for maximum ROI
Maximize Your Online Reach and ROI
Campaign Strategy
We start with a thorough analysis of your business goals and any historical campaign data. Leveraging our deep industry knowledge and Google Ads expertise, we craft a campaign strategy tailored to drive the results you need. Our strategic approach ensures that every campaign is designed to meet your specific objectives and maximize ROI.
By setting clear goals and aligning them with your business needs, we create a strong foundation for your Google Ads campaigns. Our strategies are dynamic and adaptable, allowing us to refine and optimize as we gather more data and insights throughout the campaign duration.
Keyword Research & Optimization
We meticulously build comprehensive lists of relevant keywords that align with your business objectives. Collaborating closely with you, we score these keywords based on audience intent and business value, ensuring that we focus on the most impactful terms.
Our continuous optimization process reduces irrelevant clicks and enhances the quality of leads. This proactive approach to keyword management ensures that your budget is used efficiently, driving better results and higher conversion rates.
Customer & Audience Targeting
Utilizing detailed demographic data, online behavior patterns, and purchasing habits, we create precise targeting strategies that reach your ideal customers. Our methods include leveraging Google profile data to find new leads, ensuring that no potential opportunity is missed.
By matching the best leads from your CRM with Google’s extensive user data, we ensure your ads reach the right audience. This strategic targeting maximizes the effectiveness of your campaigns and helps you connect with customers who are most likely to convert.
Competitor Analysis
We conduct comprehensive competitor analysis to understand who is bidding on the same keywords and how they perform. Our detailed insights allow us to develop strategies that consistently outperform your competitors, giving you a competitive edge in the market.
Applying our proven processes, we identify and exploit weaknesses in your competitors’ campaigns while enhancing the strengths of your own. This approach ensures that you not only keep up but surpass your competitors in the Google Ads landscape.
Campaign Setup & Management
Managing the complexities of Google Ad campaigns requires expertise and precision. We handle the setup and management of your campaigns and ad groups, ensuring that they are organized for optimal performance and easy monitoring.
Our detailed reporting and insights provide the information you need to make informed decisions. By managing your campaigns with a high level of nuance, we drive better results and keep you informed about your campaign’s progress.
Budgeting & Bid Management
Effective budgeting and bid management are crucial for maximizing your ad spend. We implement strategies that optimize your budget allocation, ensuring that funds are spent efficiently across multiple campaigns and ad groups.
Our approach helps avoid common pitfalls such as overspending during non-peak hours or misallocating budgets. By focusing on strategic bidding and careful budget management, we maximize your leads and sales while minimizing unnecessary costs.
Ad Copywriting
Our team excels at crafting compelling ad copy that combines data-driven insights with creative flair. We focus on writing engaging and effective ads that align with audience intent and leverage Google’s dynamic ad-generation features.
Through keyword-focused techniques and persuasive messaging, we create ads that not only capture attention but also drive conversions. Our copywriters ensure that each ad resonates with your target audience and delivers the desired outcomes.
Graphic Design
Videography & Photography
Ad Testing & Optimization
Landing Page Creation & Optimization
Campaign Analytics & Reporting
We begin by leveraging our deep industry knowledge and Google Ads expertise to develop a customized campaign strategy tailored to your business goals. By analyzing past campaign data and understanding your objectives, we craft strategies that drive meaningful business results and ensure a strong return on investment.
Our team meticulously builds and refines keyword lists, scoring each term based on audience intent and business value. We continually optimize your keyword campaigns to eliminate irrelevant clicks and focus on attracting high-quality leads, ensuring your ad spend is used effectively.
Using comprehensive demographic data, online behavior insights, and Google profile information, we create precise audience targeting strategies. By matching these insights with your CRM's best leads, we uncover new opportunities and reach potential customers that other agencies might miss.
Through detailed competitor analysis, we identify and analyze your competitors' bidding strategies and keyword usage. Our proven methodologies enable us to outperform competitors consistently, ensuring your ads achieve better visibility and performance.
Navigating the complexities of Google Ad campaigns, we handle the setup and ongoing management of your campaigns and ad groups. Our approach ensures optimal structure and reporting, allowing for insightful analysis and continuous improvement.
Effective budgeting and bid management are crucial for maximizing your ad spend. We develop strategies that allocate your budget efficiently, avoid common pitfalls, and ensure your campaigns run at the most advantageous times and on the most profitable keywords.
Our expert copywriters blend data-driven, keyword-focused techniques with creative flair to produce compelling ad copy. This approach aligns with audience intent and leverages Google’s dynamic ad features to enhance engagement and drive conversions.
Comprehensive Google Ads Management Approach
Let us help you capture more qualified leads and achieve tangible business growth.
Quarterly Strategy Sessions
At the start of our engagement and every quarter thereafter, we conduct strategy sessions with your team to align on objectives and assess the impact of our efforts. These meetings are crucial for setting clear goals and refining our approach to capture more qualified leads from high-value searches, ensuring your business growth and success.
1
Weekly Status & Data Calls
Post-launch, we hold weekly meetings to review key performance metrics and gather your feedback. These sessions help us to plan tests, make necessary adjustments, and implement optimization strategies. Our goal is to continually improve your return on ad spend (ROAS) by staying agile and responsive to data insights and market trends.
2
In-depth Monthly Reports
Every month, we provide comprehensive reports that offer a detailed analysis of your Google Ads performance. These reports highlight areas for growth, suggest new campaign opportunities, and recommend changes to existing strategies. We also propose content enhancements and new lead-generation tactics to ensure continuous improvement and maximized results.
3
Vital Google Ads Management Process
We start by gathering comprehensive insights through questionnaires, delving into your ad history, business objectives, target audience, and competitive landscape to inform our strategic approach.
For existing Google Ads accounts, we perform an extensive audit using our custom checklist, analyzing past performance to identify weaknesses and opportunities. This sets a baseline for all key performance indicators (KPIs) to measure future success.
After preliminary work, we hold a kickoff meeting with your team to review timelines, walk through the setup process, and extract valuable insights from the completed questionnaires and audit results.
We conduct thorough research to identify missed opportunities, compiling keyword lists, audience profiles, and competitor insights. We segment the keyword list into campaign groups for your approval before integrating them into your account.
We configure or restructure your account, including campaign and Ad Group setup, ad copywriting, testing, match types, extensions, bids, goal tracking, call tracking, negative keywords, and audience targeting.
Our skilled copywriters craft persuasive and concise PPC ads that meet tight character limits. We continually test ad copy to identify the most effective messaging, ensuring high-performing ads.
Expertise, Precision, and Custom Solutions
we combine deep expertise, precise targeting, and data-driven insights to craft customized Google Ads strategies that deliver results.
Get in Touch & FAQs
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Question & Answers
There is no minimum monthly ad spend required for our services. Our AdWords management is offered at a flat monthly rate, which varies based on the number of ad groups and types of ads we manage for you. For a customized quote, please contact our PPC team.
Zaxted offers comprehensive performance reports that include essential metrics such as clicks, impressions, conversions, and cost per acquisition. These reports enable you to track and assess the effectiveness of your campaigns.
Yes, our services are adaptable and designed to meet the needs of businesses of all sizes and industries. We tailor our approach to align with each client's specific goals.
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Maximize Your Online Reach and ROI
Campaign Strategy
We start with a thorough analysis of your business goals and any historical campaign data. Leveraging our deep industry knowledge and Google Ads expertise, we craft a campaign strategy tailored to drive the results you need. Our strategic approach ensures that every campaign is designed to meet your specific objectives and maximize ROI.
By setting clear goals and aligning them with your business needs, we create a strong foundation for your Google Ads campaigns. Our strategies are dynamic and adaptable, allowing us to refine and optimize as we gather more data and insights throughout the campaign duration.
Keyword Research & Optimization
We meticulously build comprehensive lists of relevant keywords that align with your business objectives. Collaborating closely with you, we score these keywords based on audience intent and business value, ensuring that we focus on the most impactful terms.
Our continuous optimization process reduces irrelevant clicks and enhances the quality of leads. This proactive approach to keyword management ensures that your budget is used efficiently, driving better results and higher conversion rates.
Customer & Audience Targeting
Utilizing detailed demographic data, online behavior patterns, and purchasing habits, we create precise targeting strategies that reach your ideal customers. Our methods include leveraging Google profile data to find new leads, ensuring that no potential opportunity is missed.
By matching the best leads from your CRM with Google’s extensive user data, we ensure your ads reach the right audience. This strategic targeting maximizes the effectiveness of your campaigns and helps you connect with customers who are most likely to convert.
Competitor Analysis
We conduct comprehensive competitor analysis to understand who is bidding on the same keywords and how they perform. Our detailed insights allow us to develop strategies that consistently outperform your competitors, giving you a competitive edge in the market.
Applying our proven processes, we identify and exploit weaknesses in your competitors’ campaigns while enhancing the strengths of your own. This approach ensures that you not only keep up but surpass your competitors in the Google Ads landscape.
Campaign Setup & Management
Managing the complexities of Google Ad campaigns requires expertise and precision. We handle the setup and management of your campaigns and ad groups, ensuring that they are organized for optimal performance and easy monitoring.
Our detailed reporting and insights provide the information you need to make informed decisions. By managing your campaigns with a high level of nuance, we drive better results and keep you informed about your campaign’s progress.
Budgeting & Bid Management
Effective budgeting and bid management are crucial for maximizing your ad spend. We implement strategies that optimize your budget allocation, ensuring that funds are spent efficiently across multiple campaigns and ad groups.
Our approach helps avoid common pitfalls such as overspending during non-peak hours or misallocating budgets. By focusing on strategic bidding and careful budget management, we maximize your leads and sales while minimizing unnecessary costs.
Ad Copywriting
Our team excels at crafting compelling ad copy that combines data-driven insights with creative flair. We focus on writing engaging and effective ads that align with audience intent and leverage Google’s dynamic ad-generation features.
Through keyword-focused techniques and persuasive messaging, we create ads that not only capture attention but also drive conversions. Our copywriters ensure that each ad resonates with your target audience and delivers the desired outcomes.
Graphic Design
Videography & Photography
Ad Testing & Optimization
Landing Page Creation & Optimization
Campaign Analytics & Reporting
Your PPC account is your valuable asset. You paid for its creation and optimization, and it remains yours, regardless of the managing agency.
Our priority is generating leads and sales. We optimize for the metrics that matter to your business, rather than vanity metrics like clicks or impressions.
We deliver reports that focus on the metrics important to you, avoiding technical jargon unless requested. We speak your language to make data understandable.
Our PPC strategy supports and enhances your overall digital marketing efforts, including content marketing, CRO, and SEO.
Our month-to-month contracts require only a 30-day notice to cancel. We believe in earning your trust through exceptional performance, not binding contracts.
Our campaigns are managed manually on a daily or weekly basis, depending on spend velocity, ensuring continuous performance monitoring and quick improvements.
- Using Secure Hosting: We choose reliable hosting providers that offer strong security features.
- Regular Updates: We keep WordPress, themes, and plugins updated to protect against vulnerabilities.
- Regular Backups: We perform routine backups to safeguard your data and facilitate easy recovery.
- Security Configuration: We implement strong security settings, including firewalls and malware scanners, to protect your site from threats.
Each client receives a dedicated account manager who provides regular updates, responds promptly, attends scheduled calls, and is always available for questions.