PPC Advertising
Maximize Your ROI with Expert PPC Advertising
Are your PPC campaigns not delivering the desired results? A comprehensive PPC audit is crucial to identify and rectify inefficiencies, optimize targeting, and enhance ad performance. By conducting a detailed PPC audit, you can uncover hidden opportunities and significantly boost your campaign’s ROI.
- Identify and fix inefficiencies in your PPC campaigns
- Optimize targeting for maximum reach and relevance
- Enhance ad performance to drive better conversions
Comprehensive Paid Advertising Management
Boost your business with tailored, data-driven PPC strategies designed for maximum ROI and performance.
PPC Strategy & Consulting
Boost ROI with holistic strategies, utilizing cross-platform data analysis to improve ad performance continuously.
Paid Search
Generate qualified leads by managing and optimizing search ads on Google, Bing, and other major search engines.
Paid Social
Reach your audience effectively with targeted ads on social platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and TikTok.
Remarketing/Retargeting
Engage past visitors through remarketing campaigns, targeting those who have interacted with your ads or website before.
Landing Page Creation
Drive conversions with landing pages optimized for paid traffic, designed to turn clicks into valuable leads and sales.
Display Network
Expand your audience reach with display ads on Google’s network, targeting new affinity groups missed by search ads.
Ad Creative
Develop eye-catching and compelling ads with optimized copy, images, and video to maximize engagement and effectiveness.
Conversion Rate Optimization
Enhance ad performance by focusing on strategies that maximize conversions and minimize advertising costs, ensuring efficient use of your budget.
Expert PPC Management Approach
Account Ownership
Your PPC account is a valuable asset, created and optimized through your investment. Regardless of which agency manages it, you maintain full ownership. This ensures transparency and control over your advertising strategy, allowing you to switch agencies or manage the account independently without losing any of your data or settings.
Conversion Focused
Our primary objective is to drive leads and sales, not just clicks or impressions. We optimize campaigns to meet the specific goals that matter to your business, such as increasing conversions and reducing cost per acquisition. By focusing on these meaningful metrics, we ensure that your PPC efforts contribute directly to your bottom line.
Clear Reporting
We provide reports that are straightforward and easy to understand, avoiding technical jargon unless specifically requested. Our goal is to present data in a way that makes sense to you, highlighting the metrics that matter most to your business. This clear communication helps you make informed decisions based on the performance of your campaigns.
Integrated Efforts
Our PPC strategy is designed to complement and enhance your overall digital marketing efforts. This includes aligning with your content marketing, conversion rate optimization (CRO), and search engine optimization (SEO) initiatives. By integrating these efforts, we create a cohesive and effective marketing strategy that maximizes your results.
Flexible Agreements
We offer month-to-month contracts that require only a 30-day notice to cancel. This flexible arrangement ensures that you are never locked into a long-term contract and can evaluate our performance regularly. We believe that the best way to retain clients is through consistent, high-quality work that delivers measurable results.
Active Management
Our PPC campaigns are actively managed on a daily or weekly basis, depending on the spend and complexity of the campaign. This hands-on approach allows our PPC managers to stay on top of account performance, making timely adjustments and improvements to ensure optimal results. This proactive management helps prevent issues and seize opportunities quickly.
Dedicated Contact
Every client is assigned a dedicated account manager who serves as their primary point of contact. This manager provides regular updates, responds to questions within 24 hours, and participates in scheduled calls to discuss campaign performance. Our account managers also use project management tools like Basecamp to keep clients informed and engaged.
Skilled Team
Strive for Excellence
Your PPC account is your valuable asset. You paid for its creation and optimization, and it remains yours, regardless of the managing agency.
Our priority is generating leads and sales. We optimize for the metrics that matter to your business, rather than vanity metrics like clicks or impressions.
We deliver reports that focus on the metrics important to you, avoiding technical jargon unless requested. We speak your language to make data understandable.
Our PPC strategy supports and enhances your overall digital marketing efforts, including content marketing, CRO, and SEO.
Our month-to-month contracts require only a 30-day notice to cancel. We believe in earning your trust through exceptional performance, not binding contracts.
Our campaigns are managed manually on a daily or weekly basis, depending on spend velocity, ensuring continuous performance monitoring and quick improvements.
- Using Secure Hosting: We choose reliable hosting providers that offer strong security features.
- Regular Updates: We keep WordPress, themes, and plugins updated to protect against vulnerabilities.
- Regular Backups: We perform routine backups to safeguard your data and facilitate easy recovery.
- Security Configuration: We implement strong security settings, including firewalls and malware scanners, to protect your site from threats.
Each client receives a dedicated account manager who provides regular updates, responds promptly, attends scheduled calls, and is always available for questions.
Comprehensive PPC Onboarding and Management
We begin by having you complete detailed questionnaires about your PPC goals, target audience, and competitors. This holistic approach helps us understand your overall marketing strategy and ensures we tailor our efforts to meet your specific needs.
We thoroughly evaluate your current PPC account to identify strengths, weaknesses, and opportunities. Our custom audit process, developed over years of experience, helps us uncover quick wins and establish a baseline by benchmarking all key performance indicators (KPIs).
Our team holds a kickoff meeting with you to review the setup timeline and process. This meeting also serves as a discovery session where we go over the completed questionnaires and finalize our strategy.
For search campaigns, we conduct extensive keyword research to identify new opportunities. We organize these keywords into groups and submit them for your approval before adding them to the account.
We optimize all account settings, including campaign structure, ad groups, ad copy, match types, extensions, bids, goal tracking, call tracking, ad design, negative keywords, and audience targeting. This comprehensive setup ensures your campaigns are primed for success.
Our experienced copywriters craft persuasive and informative PPC ads. We continually test and refine ad copy to determine the most effective messaging, leveraging our extensive data to create high-performing ads.
Expert SEO Services for Your Success
Experience comprehensive SEO solutions that drive results, enhance your ROI, and provide expert support every step of the way.
Get in Touch & FAQs
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Question & Answers
The specifics of PPC services can vary by provider and plan, but typically include advertising on platforms like Google and Bing, targeting relevant keywords, managing bids, and providing routine performance reports.
A PPC management agency helps businesses drive sales and revenue through effective PPC campaigns. Agencies like Zaxted optimize bids, target valuable keywords, create engaging landing pages, and improve the Quality Score and Ad Rank of ads to ensure successful outcomes.
Yes, ads that appear in search results are specifically targeted to reach a certain audience and often earn nearly half of all page clicks. Users who click on paid ads are generally ready to make purchasing decisions, making them more likely to buy compared to organic visitors. PPC ads effectively target online users searching for businesses like yours, significantly impacting your bottom line.
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